Our distribution report informed us that, while we had a decent amount of page views for our initial launch, our bounce rate was still incredibly high, meaning we didn’t retain viewers very well. We saw small bursts of activity every few days or so, indicating that the show had less consistent sharability than hoped. All in all, our data told us that we needed to go back to the drawing board, and get some concrete information on why that bounce rate was so high. In the future we look to build a strong and loyal audience, as those are the most consistent and lucrative.